Overview of Brand Video Ads (Outstream) on the SmartAds system

Step 5: Enter the destination URL and upload both the video ad and companion banner; add a title (optional); include brand name and logo; select an appropriate CTA

Step 6: Choose targeting options that match your audience segments

Step 7: Set campaign budget and bidding strategy

Step 8: Configure UTM tracking (if needed) before submitting the ad

>>> How to set up UTM tracking and SmartAds Pixel.

Note: Ensure your account has sufficient balance and valid advertising permissions before launching the campaign.

III. Brand Video Ads content and design specifications

On the SmartAds platform, Brand Video Ads consist of two main components: the video ad and a companion static banner displayed after the video ends.

* Content components:

• Destination URL: Required

• Title: Optional, maximum 65 characters

* Video specifications:

• Format: MP4

• Maximum file size: 50MB

• Duration: From 6 to 180 seconds

* Companion banner specifications:

• Format: JPG, PNG

• Maximum file size: 20MB

• Supported aspect ratios: 1:2 (300 x 600), 16:9 (1280 x 720), 1:1 (720 x 720), 9:16 (720 x 1280), 2:1 (600 x 300)

* Additional elements:

• Brand name & logo

• Call to Action (CTA)

• Impression & Click tracker URL

* Content and display guidelines:

• Brand messaging should be clearly integrated into the video with emotional and branding elements

• The companion banner should visually align with the video for consistency

• Avoid excessive small text that reduces readability

• CTA should be suggestive and user-friendly, not overly forceful

IV. How to track Brand Video Ads performance on SmartAds

Once your campaign is live, you can monitor performance through impressions and engagement metrics on the Campaign Management or Dashboard.

Here, you can filter by Brand Video Ads format and scroll horizontally to view reports. For deeper insights by campaign or creative, click the icon in the action bar to access detailed analytics.

V. How to optimize Brand Video Ads campaigns

To maximize the effectiveness of Brand Video Ads on SmartAds, advertisers should consider the following:

• Define clear video objectives: Branding, engagement, or traffic-driving goals

• Capture attention within the first 3–5 seconds: This is the critical moment that determines whether users continue watching

• Use concise and clear storytelling: Avoid overly long or unfocused videos without a clear message

• Ensure consistency between video and banner: Maintain brand recall after video completion

• Use relevant and compelling CTAs: Learn more, Explore now, Discover

• Run A/B testing on video creatives and banners: Test multiple variations to optimize performance

• Track engagement metrics: Combine impressions, views, clicks, VTR, completion rate, etc. to evaluate traffic quality

• Ensure compliance: Follow platform policies on content and data privacy

VI. Brand Video Ads pricing (Outstream video), effective from April 2026

Pricing for Brand Video Ads format (VAT included):

*Note:

SmartAds applies a fixed bidding mechanism. The listed pricing serves as a reference and represents the minimum bid on the platform. Actual campaign costs may vary depending on ad format, placement, booking duration, and specific publisher selection.