VnExpress advertising ratecard updated 2026: The optimal choice for businesses

I. Why advertise on VnExpress?

1.1. Reach a large and high-quality target audience

VnExpress (or VnExpress.net) recorded over 126 million visits in December 2025 (source: Similarweb, 2025). Its core readership primarily ranges from 25 to 45 years old, with relatively high income levels, including business owners, professionals, and managers. Notably, this audience group tends to make purchasing decisions based on in-depth reading behavior and meaningful content interaction.

In addition, its broad coverage across industries and strong user responsiveness to commerce-oriented editorial content make VnExpress a highly attractive channel for brands.

1.2. Strengthen brand credibility and support SEO performance

Advertising on VnExpress does not merely deliver immediate traffic, but also helps brands:

• Enhance credibility: Appearing within a trusted, well-moderated editorial environment helps brands establish professionalism and trustworthiness in readers’ minds.

• Provide strong SEO support for brand websites: High-quality traffic from real users, longer time on site, and strong engagement signals help improve behavioral metrics such as time on site, page views, and bounce rate. These user signals indirectly contribute to better search rankings. Moreover, appearing on an authoritative news domain like VnExpress reinforces brand E-E-A-T, increasing Google’s trust and authority assessment of the website.

1.3. Diverse ad formats for different target segments

VnExpress offers a rich advertising ecosystem that flexibly supports various communication goals, from branding to performance-driven campaigns. Brands can choose Display Ads to maximize reach, Native Ads to tell product stories seamlessly within editorial flows, or Video Ads to enhance memorability and emotional impact.

More importantly, these formats can be combined with multiple targeting options such as content categories, reading behavior, device type, or time of access. This allows brands to reach the right users at each stage of the funnel. As a result, campaigns are not only “highly visible” but also contextually relevant, timely, and aligned with audience intent.

II. Current advertising formats on VnExpress

Depending on objectives such as awareness reach or recall enhancement, brands can consider the following formats:

2.1. Native Article Ads

Native Article is an advertising format designed to appear as a natural editorial content card on VnExpress, including a featured image, headline, short description, and an advertising disclosure label as required. On the SmartAds system, this format commonly appears in homepage feeds, category article listings, breakpage or related-content sections, and sticky placements at the bottom of the screen.

Native advertising enables brands to deliver in-depth messages and tell meaningful stories without disrupting the reader’s content experience.

>>> How to set up and optimize Native Article campaigns on SmartAds.

2.2. Performance Video Ads

Performance Video Ads, also known as Native Video, are SmartAds video formats that appear naturally within the VnExpress content feed.

Unlike Native Articles, this format uses video presented in an article-like layout within the feed, capturing attention from the first seconds without interrupting the reading experience. Once the video ends, the system automatically displays a static banner, helping maintain brand presence and drive user interaction toward the landing page.

2.3. Brand Video Ads

Brand Video Ads, also referred to as Outstream Video, are video ad formats on VnExpress that appear outside native video players. They are typically placed within articles, featured content areas, or high-attention placements across the site.

After the video finishes, the system automatically displays a static banner at the same position, ensuring continued brand exposure and stronger recall.

>>> How to set up Brand Video Ads campaigns on SmartAds.

So how much does advertising on VnExpress cost?

VnExpress operates both a Vietnamese version and an English version (e.VnExpress.net), serving two readership groups with distinct characteristics and content consumption behaviors. While the Vietnamese site focuses on mass local audiences, e.VnExpress targets international readers and Vietnamese professionals working in global environments. This distinction is directly reflected in advertising pricing by site or publisher group.

In general, advertising costs on VnExpress do not follow a fixed rate. The price tables above represent the minimum bid levels currently applied to VnExpress and other publishers within the SmartAds network. When expanding targeting options such as behavioral targeting or retargeting, budgets can be flexibly adjusted to optimize reach and return on investment.

What should brands consider when choosing an online news advertising platform?

• Key factors influencing cost include: ad placement, bid price, targeting, format, landing page quality, and creative assets.

• Compliance with advertising policies: VnExpress strictly ensures contextual relevance between ads and editorial content, prioritizing a seamless reading experience. Brands should therefore focus on informative, value-driven messaging that avoids exaggeration, misleading claims, and legal risks.

• Campaign performance metrics: From impressions, true impressions, clicks, and CTR to conversions, CR, and time on site, these metrics help advertisers monitor and control investment efficiency.

• Audience fit with overall brand strategy and the credibility of the advertising platform. Launch your first campaign with SmartAds here.