Overview of Display advertising on the SmartAds system

I. Introduction to Display Advertising

Display advertising allows brands to deliver messages through image-based or HTML5 banner ads, displayed across multiple placements on online news websites. Each banner is linked to a specific destination URL, helping drive traffic to a website, landing page, or designated brand content.

Display advertising on SmartAds supports a wide range of sizes and formats, allowing banner ads to flexibly adapt to page layouts and user reading behavior across both desktop and mobile devices.

1.1. Display advertising supports multiple communication objectives

The Display format is suitable for various industries and business needs, from large brands to small and medium-sized enterprises. Display advertising can be used to:

• Increase brand awareness
  Display banner ads in highly visible placements on news sites, helping brands appear consistently in front of target audiences.

• Drive traffic to destination pages
  Directly link banners to destination URLs to guide users to campaign websites, landing pages, or microsites.

• Deliver concise and visual messages
  Use visuals, colors, and layout to communicate key messages quickly without disrupting the reading experience.

• Support launch or wide-reach campaigns
  Ideal for high-coverage phases such as product launches, seasonal campaigns, or long-term brand awareness initiatives.

• Combine with other advertising formats
  Display Ads can be deployed alongside Native Ads or Video Ads to create multiple touchpoints throughout the user journey.

1.2. Display advertising placements and visibility

SmartAds display advertising is distributed across a network of online publishers, appearing in various placements such as header, in-article, sidebar, or footer positions, depending on each publisher’s layout and the selected banner size.

On the SmartAds platform, display advertising appears in the form of image or HTML5 banner ads, shown across multiple placements on online news websites. Each banner is linked to a destination URL, supporting impression and click tracking.
Below are the design specifications for display advertising on SmartAds.

Display banner design specifications:

• Content format: Static or animated image banners, with HTML5 support for interactive effects

• File formats: JPG, PNG, GIF, HTML5

• Maximum file size: Up to 20MB per banner

Sizes and display ratios:

SmartAds supports multiple banner sizes to ensure flexible display across different publisher layouts.

• Recommended sizes: 300 x 250, 300 x 600, 414 x 345

• Other supported sizes: 480 x 270, 728 x 90, 970 x 90, 970 x 250, 414 x 100, 414 x 207, 1100 x 250

Note: Banners must be designed according to standard dimensions to ensure accurate display and avoid content being cut off across placements.

Links and tracking:

• Destination URL: Required, used to redirect users when clicking on the banner

• Click tracker URL: Supports click tracking

• Impression tracker URL: Supports impression tracking (if available)

Content and display guidelines:

• Visual content should be concise and easy to recognize, avoiding overly small details that reduce readability

• Key messages should be placed in central or highly visible areas

• Limit excessive text on banners to preserve the user reading experience

• Colors and layout should harmonize with the publisher’s page background to avoid visual distraction

>>> View additional advertising regulations here.

IV. How to view Display Advertising performance on SmartAds

Once the ads are live, you can track performance metrics such as impressions and interactions on the Campaign Management or Dashboard page.

Here, you can filter by Display Ads format and scroll horizontally to view reports. To see detailed results by campaign or creative, click the icon on the toolbar to access the detailed report page.

V. How to optimize Display Ads campaigns

Below are several recommendations to help advertisers optimize Display Ads performance on the SmartAds platform:

• Define clear objectives and KPIs: Each campaign should align with specific goals such as brand awareness, lead generation, or sales, supported by transparent performance metrics.

• Understand your audience profile: Analyze demographics, online behavior, and interests to ensure accurate targeting.

• Use multi-layer targeting strategies: Combine interests, keywords, custom audiences, and remarketing to expand reach while maintaining relevance.

• Optimize creatives and ensure brand consistency: Maintain consistent colors, logos, typography, and tone to strengthen brand recall.

• High-quality visuals: Use sharp images with clear layouts, avoiding blurriness or technical obstructions.

• Concise and focused messaging: Headlines should capture attention instantly, with content centered on core product or service benefits.

• Clear and action-driven CTAs: Use direct calls to action such as Buy now, Sign up, or Learn more.

• Regular A/B testing: Test different variations of visuals, headlines, descriptions, CTAs, or colors to identify top-performing creatives and reduce ad fatigue.

• Personalize messaging: Leverage behavioral data (when available) to tailor content for different audience segments.

• Monitor and analyze performance: Continuously track metrics such as impressions, clicks, CTR, and conversions to optimize campaigns.

• Comply with platform policies: Ensure advertising content and data practices meet privacy regulations and display standards.