Advertising pricing quotation on the SmartAds system (Valid since 1st of January, 2026)

1. Native Article and Native Video (Performance Video) Formats

1.1. Native Article Format

The Native Article format on SmartAds is a form of native advertising that combines banner visuals with headlines, short descriptions, and mandatory ad disclosure labels. Ad content is presented as a natural article card and distributed across major online newspapers within the SmartAds network, appearing in placements such as: homepage news feeds, category article lists, related content recommendation sections, mid-article or end-of-article positions (depending on publisher layout), breakpage areas, or page footers.

>>> Content and design guidelines for Native Article Ads.

1.2. Native Video (Performance Video) Format

Similar to Native Article, the Native Video format on SmartAds is a form of video advertising that integrates video creatives with headlines, short descriptions, and ad disclosure labels. Ad content is displayed as a natural article-style card and distributed across online newspapers, appearing in placements such as: homepage news feeds, category article lists, related content sections, mid-article or end-of-article positions (depending on publisher layout), breakpage areas, or page footers.

>>> Creative guidelines and optimization tips for Performance Video Ads.

2. Display Ads and Brand Video Ads Formats

2.1. Display Ads Format

Display advertising on SmartAds uses static or dynamic banner creatives, including HTML5 banners, distributed across online newspapers. Display ads can appear in various placements such as headers, in-article sections, sidebars, or page footers, depending on publisher layout and selected banner sizes.

2.2. Brand Video Ads Format

Brand Video Ads on SmartAds are outstream video advertising formats designed to build brand awareness and strengthen message recall. These ads appear outside original video content and can be displayed in placements such as in-article sections, breakpages, comment streams, or sidebars.

 

* Price list for Display Ads and Brand Video Ads on the SmartAds system:

Minimum CPM Bid (VAT included)	Site/ Group
20,000	All Websites
20,000	All Websites (Overseas targeting only)
25,000	Premium Websites (VnExpress, Dân Tri, Thanh Nien, Tuoi Tre...)
25,000	English Premium Websites (English site)
30,000	VnExpress Sites (Including VnExpress.net Group 2 & Ngoisao.VnExpress.net website)
30,000	e.VnExpress Site (English site of e.vnexpress.net)
20,000	Ngoi Sao (Subpage of Ngoisao.VnExpress.net)

 

3. Additional Notes

• SmartAds applies a fixed-bidding mechanism. The pricing tables above are for reference only and represent minimum bid levels on the SmartAds system. Actual ad pricing may vary depending on ad format, placement, booking period, and individual publishers

>>> How much should you spend per day on advertising?

• Ads are distributed across SmartAds' entire publisher network. The premium publisher group includes major news outlets such as VnExpress, Thanh Niên, Tuoi Tre, Ngoi Sao, Vietnamnet, Dan Tri, 24H, and other reputable media partners.

• The minimum bid price remains unchanged when customers choose to run ads on 2 or 3 display platforms simultaneously. Customers can proactively set their own bid price, provided it is not lower than the specified minimum price.

• The list of websites and ad network groups in the SmartAds system may be expanded and updated over time without prior notice or requiring separate customer approval.

• If customers select a target audience based on behavior and interests, the advertising cost will be increased by 15%. This does not apply when choosing to distribute to the entire target audience.

• When activating the Retargeting feature to re-engage users who have previously interacted with the campaign, the bid price will be adjusted upwards by 15%. Create your first campaign with SmartAds here.