Advertising pricing quotation on the SmartAds system (Valid since 1st of January, 2026)

1. Native article and native video (performance video) formats

1.1. Native article format

The Native Article format by SmartAds is a form of native advertising that combines banner visuals with a headline, short description, and a clearly labeled ad tag in compliance with regulations. The ad content is presented as a natural editorial card and distributed across premium publisher networks, appearing in placements such as: homepage news feeds, category listing pages, related content recommendation sections, mid-article or end-of-article placements (depending on publisher layout), breakpage areas, or footers, etc.

>>> Native Article Ads content and design specifications.

1.2. Native video (performance video) format

Similar to Native Article, the Native Video format (also known as Performance Video Ads) on SmartAds is a native advertising solution that leverages video creatives combined with a headline, short description, and ad label in compliance with industry standards. The ad is displayed as a native content card and distributed across digital publisher systems, appearing in placements such as: homepage feeds, category pages, related content widgets, mid-article or end-of-article placements (depending on publisher layout), breakpage sections, or footer areas, etc.

>>> Creative guidelines and performance video ads optimization strategies.

2. Display ads and brand video ads formats

2.1. Display ads format

Display advertising on SmartAds refers to banner-based ads in static or dynamic formats (HTML5), distributed across a network of digital publishers. These ads can appear in multiple placements such as headers, in-article sections, sidebars, or footers, depending on publisher layout and selected banner sizes.

* Pricing table for Display Ads on the SmartAds platform:

Minimum CPC bid (VAT included)	Minimum CPM bid (VAT included)	Site/Group
6,600	20,000	All websites
6,600	20,000	All websites (Overseas targeting only)
7,700	25,000	Premium websites (VnExpress, Dan Tri, Thanh Nien, Tuoi Tre...)
7,700	25,000	English premium websites (English-language sites)
8,800	30,000	VnExpress sites (including VnExpress.net and Ngoisao.VnExpress.net)
7,700	30,000	e.VnExpress site (English site e.vnexpress.net)
6,600	20,000	Ngoi Sao (Ngoisao.VnExpress.net)

2.2. Brand video ads format

Brand Video Ads on SmartAds are outstream video advertising formats (outside original video content) combined with a headline, designed to enhance brand awareness and improve message recall. These ads appear across various placements such as in-article, breakpage, in-comment, or sidebar positions.

 

* Pricing table for Display Ads and Brand Video Ads on the SmartAds platform:

Minimum CPM bid (VAT included)	Site/Group
20,000	All websites
20,000	All websites (Overseas targeting only)
25,000	Premium websites (VnExpress, Dan Tri, Thanh Nien, Tuoi Tre...)
25,000	English premium websites (English-language sites)
30,000	VnExpress sites (including VnExpress.net group 2 and Ngoisao.VnExpress.net)
30,000	e.VnExpress site (English site e.vnexpress.net)
20,000	Ngoi Sao (Ngoisao.VnExpress.net)

3. Shopping ads (product ads) format

Shopping Ads are a product-focused advertising format on the SmartAds publisher network, allowing advertisers to showcase product images, pricing, promotional offers, product names, and direct website links within a single ad unit. Unlike Native Article or Display Ads, Shopping Ads are optimized for direct conversion and sales performance, enabling users to view products, compare prices, and navigate directly to purchase pages with a single click. These ads are distributed across high-conversion placements such as in-comment sections, breakpage placements, and sponsored content boxes within articles.

 

 

* Pricing table for Shopping Ads on the SmartAds platform

Pricing applies to Shopping Ads format (VAT included):

Minimum CPC bid (VAT included)	Site/Group
2.200 - 3.300	All websites
3.300	All websites (Overseas targeting only)
4.400	Premium websites (VnExpress, Dan Tri, Thanh Nien, Tuoi Tre...)
3.300	English premium websites (English sites)
5.500	VnExpress sites (including VnExpress.net and Ngoisao.VnExpress.net)
4.400	e.VnExpress site (English site e.vnexpress.net)
3.300	Ngoi Sao (Ngoisao.VnExpress.net)

 

4. Additional notes

• SmartAds applies a fixed bidding mechanism. The published pricing table is for reference only and represents the minimum floor price on the SmartAds system. Actual campaign costs may vary depending on ad format, placement, booking duration, and specific publishers.

>>> What is the ideal daily advertising budget?

• Ads are distributed across the entire SmartAds publisher network. Premium publishers include leading news platforms such as VnExpress, Thanh Nien, Tuoi Tre, Ngoi Sao, Vietnamnet, Dan Tri, 24H and other reputable media partners.

• The minimum bid remains unchanged when advertisers choose to run campaigns across two or three platforms simultaneously. Advertisers can set their own bids, as long as they meet or exceed the required floor price.

• The list of websites and ad network groups within the SmartAds system may be expanded and updated over time without prior notice or the need for separate client approval.

• If advertisers choose to target audiences based on behavior and interests, an additional 15% fee will be applied. This does not apply when targeting the full audience pool.

• When enabling Retargeting to re-engage users who have previously interacted with campaigns, the bid price will increase by 15%. Launch your first SmartAds campaign here.