Key features of Shopping Ads on SmartAds
Increase sales performance in advertising campaigns
Shopping Ads (Product Ads) are designed to support conversion-driven campaigns and sales-focused strategies, especially as e-commerce and online shopping continue to grow globally. This format is ideal for:
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Conversion campaigns
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E-commerce campaigns
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Affiliate marketing
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Performance marketing
Displaying product images, pricing, and merchant information directly within the ad helps users quickly grasp key details before deciding to visit the product page, improving click quality and purchase intent.
Suitable for multiple retail industries
Shopping Ads can be effectively applied across various retail categories such as electronics, consumer appliances, fashion, beauty, mother & baby, and FMCG (fast-moving consumer goods). Industries with clear product offerings, transparent pricing, and high purchase intent tend to achieve better performance with this ad format.
* Content and visual design specifications for Shopping Ads on SmartAds:
This section outlines detailed requirements for content and product visuals when running Shopping Ads on the SmartAds platform. It includes best practices for writing product titles, short descriptions, pricing and promotion details, as well as image design standards such as dimensions, layout, color consistency, and product visibility. These guidelines ensure ad consistency, improve user engagement, and optimize performance across premium publisher networks.
What advantages do Shopping Ads on SmartAds offer compared to other platforms?
On many advertising platforms, sales campaigns are distributed across broad publisher networks that are often difficult to control, such as unlicensed streaming sites, personal blogs, forums, gaming environments, or mobile apps, where content quality varies significantly. In some cases, traffic may come from low-quality or non-human sources, making it challenging for advertisers to accurately evaluate campaign performance. With SmartAds, brands benefit from:
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Enhanced brand safety: Product ads are displayed within trusted editorial environments (primarily top-tier Vietnamese publishers such as VnExpress, Dan Tri, Vietnamnet, Thanh Nien, Tuoi Tre, etc.), ensuring strict content moderation and minimizing the risk of appearing alongside sensitive or unreliable content.
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High-quality audience data: Shopping Ads leverage real user data from leading news platforms, enabling advertisers to reach audiences with genuine intent to research and purchase.
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Clear and visual product presentation: Product details, pricing, and merchant information are displayed directly within the ad, helping users quickly evaluate before clicking through.
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Improved conversion performance: By shortening the path from ad exposure to product page, Shopping Ads increase conversion potential, especially for sales-driven campaigns. On SmartAds, the average recorded conversion rate typically ranges from 1.6% to 3.1%.
* Shopping Ads pricing on SmartAds
Pricing applied from April 2026 for Shopping Ads format (VAT included):
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Minimum CPC bid (VAT included) |
Site/ Group |
| 2,200 - 3,300 | All websites |
| 3,300 |
All websites (Overseas targeting only) |
| 4,400 |
Premium websites (VnExpress, Dan Tri, Thanh Nien, Tuoi Tre...) |
| 3,300 |
English premium websites (English-language sites) |
| 5,500 |
VnExpress sites (including VnExpress.net Group 2 and Ngoisao.VnExpress.net) |
| 4,400 |
e.VnExpress site (English site e.vnexpress.net) |
| 3,300 |
Ngoi Sao (Ngoisao.VnExpress.net) |
Integrate with the SmartAds advertising ecosystem
Beyond Shopping Ads (Product Ads), the SmartAds ecosystem also includes multiple formats such as Native Article Ads, Performance Video Ads, Display Ads, and Brand Video Ads.
By combining these formats, brands can go beyond product promotion to deliver compelling brand storytelling, build trust, and drive purchase decisions within a unified campaign. This approach reflects a brandformance strategy—balancing brand awareness and sales performance on a single advertising platform. Create your SmartAds account to get started here.
