Key features of the shopping ads format on SmartAds
Increase sales performance in advertising campaigns
Shopping Ads (Product Ads) are designed to support conversion-focused and sales-driven campaigns, especially as e-commerce and online shopping continue to grow rapidly. This format is particularly suitable for campaigns such as:
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Conversion campaign
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E-commerce campaign
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Affiliate marketing
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Performance marketing
Displaying product images, pricing, and the selling source directly within the ad helps users quickly understand the most important information before deciding to visit the product page.
Suitable for multiple retail industries
Shopping Ads can be effectively implemented across many popular retail sectors such as electronics, consumer electronics, fashion, cosmetics, mother & baby, and FMCG (fast-moving consumer goods). Industries with clearly defined products, transparent pricing, and high purchase intent typically achieve better performance when using this advertising format.
* Content and image design specifications for the shopping ads format on SmartAds:
Below is a detailed description of the content and product image requirements when running Shopping Ads on the SmartAds platform. This includes how to write product titles, short descriptions, pricing and promotion details, as well as image design standards such as dimensions, layout, color usage, and product visibility. These specifications help ensure consistency, improve user engagement, and optimize ad performance across premium news websites within the SmartAds network.
What advantages does the shopping ads format on SmartAds have compared to other platforms?
On many other advertising platforms, when running sales-focused campaigns, products are often distributed across a wide publisher network that is difficult to control, such as unlicensed movie websites, personal blogs, forums, games, or various applications, where content quality is inconsistent. In some cases, traffic may come from low-quality sources or non-human users, making it difficult for advertisers to accurately evaluate campaign performance. With SmartAds, brands can:
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Ensure brand safety: Product ads appear in a trusted news content environment (mainly leading Vietnamese online newspapers such as VnExpress, Dan Tri, Vietnamnet, Thanh Nien, Tuoi Tre, etc.), which are strictly moderated. This helps brands avoid the risk of appearing next to sensitive or unreliable content.
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Access high-quality user data: Shopping Ads leverage real audiences from major news websites, helping advertisers reach users who are actively searching for information and making purchase decisions.
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Provide highly visual product information: Products, pricing, and the selling source can appear directly within the ad content, allowing users to quickly understand key information before moving to the product page.
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Optimize conversion performance: Shortening the journey from the ad to the product page helps increase conversion rates, especially for sales-focused campaigns. On the SmartAds platform, the average conversion rate recorded in real campaigns is approximately 1.6–3.1%.
* Shopping ads quotation - SmartAds Platform
This quotation applies to the Shopping Ads format on SmartAds, effective from April 2026 (VAT included):
Combine with the SmartAds advertising ecosystem
Shopping Ads (Product Ads) are only one part of the SmartAds ecosystem. The platform also includes multiple formats such as Native Article Ads, Performance Video Ads, Display Ads, and Brand Video Ads.
By combining these formats, brands can go beyond simple product promotion and tell brand stories, build trust, and drive purchase decisions within a single integrated campaign. This approach reflects a brandformance strategy: building brand awareness while optimizing sales performance on the same advertising platform. Create a SmartAds account to experience it here.
