SmartAds Updates: HTML5 banner enhancements for Display Ads

1. Overview of HTML5 Banners

• Static banners: Typically image-based formats (.jpg, .png) or simple animated GIFs with limited interactivity.

• HTML5 banners: A dynamic, multimedia advertising format that is flexible, cross-platform compatible, and designed to encourage interaction while delivering a richer user experience.

When users click on these banners, the browser automatically redirects them to the advertiser’s destination landing page.

2. How to set up Display Ads with HTML5 banners on SmartAds

Deploying HTML5 banners on SmartAds is designed to be simple and intuitive, enabling advertisers to efficiently manage multiple creatives within a single campaign. Follow the steps below:

Step 1: Select the Display Ads format

Go to the Create Campaign page on SmartAds. In the Creatives section, select Display Ads, then click Add Ad to create a new creative.

Step 2: Enable HTML5 banner upload

On the Display Ads creative setup interface, click the Upload HTML5 Image button.

Paste the HTML5 banner link provided and designed by the SmartAds creative support team. Click “Apply” and the system will automatically generate a preview of the creative. Click “Add” to upload multiple HTML5 banners.

* Notes:

- The SmartAds team directly supports HTML5 banner design based on your available brand materials. Completed HTML5 links will be delivered so advertisers can independently set up campaigns on the platform. Contact SmartAds here.

- SmartAds allows up to 10 creatives per campaign, enabling effective A/B testing of messaging and visuals.

Step 3: Add the landing page URL

Enter the destination URL to ensure a seamless conversion flow from banner to content. Advertisers can also attach UTM parameters directly to the URL using the "Create UTM" button.

>>> Learn more about UTM setup and SmartAds pixel tracking here.

Step 4: Save your settings

Once completed, click the button to save the basic settings for this format and proceed to the next configuration steps.

>>> Discover how to set up targeting on SmartAds here.

3. Key Advantages of HTML5 Banners

HTML5 banners are not just a display format they represent a significant upgrade in digital advertising experience, offering the following key benefits:

• Higher engagement and recall: HTML5 banners support motion, animation, and light interactivity, making ads stand out more effectively than traditional static images.

• Optimized brandformance performance: Animated visuals attract more attention, helping increase CTR while maintaining consistent brand recognition throughout the campaign.

• Responsive and multi-size compatibility: HTML5 banners automatically adapt to display seamlessly across desktop, mobile web, and tablet screens perfectly aligned with the SmartAds inventory ecosystem.

Integrating HTML5 banners into Display Ads marks a major upgrade in advertising experience on SmartAds. Beyond making creatives more dynamic and engaging, HTML5 banners empower advertisers to execute effective brandformance strategies balancing brand awareness and conversion-driven outcomes in a single digital advertising solution.