Overview of Native Article advertising on the SmartAds system

I. Introduction to Native Article Advertising

Native Article advertising is a form of content-driven native advertising designed and presented like an editorial article on online news platforms. Instead of appearing as traditional banner ads, Native Articles blend seamlessly into the content feed, allowing brands to tell stories and deliver in-depth messages without disrupting the user’s reading experience. Each ad unit is linked to a specific destination URL, which can be a PR article, advertorial, landing page, or campaign-specific content, while supporting impression and engagement tracking.

On the SmartAds platform, Native Articles are deployed in combination with AI, automatically adapting to the structure and layout of each publisher. Advertising content is displayed as an article card, including a headline, description, thumbnail image, brand name, and a clear CTA. This format is particularly suitable for campaigns focused on building brand awareness, establishing trust, and guiding users through the upper and mid stages of the marketing funnel.

1.1. Native Article supports diverse communication objectives

The Native Article format on SmartAds is suitable for various industries and communication goals, from large enterprises to small and medium-sized businesses. Specifically, Native Articles can be used to:

• Increase contextual brand awareness: Ads appear within relevant news feeds, categories, or related articles, helping brands reach audiences who are already interested in similar topics.

• Deliver in-depth messaging: Unlike short banner ads, Native Articles allow brands to guide readers to long-form, information-rich content, clearly explaining product value, services, or brand stories.

• Drive high-quality traffic to destination content: Native Articles typically achieve higher click-through rates and longer on-site time thanks to strong contextual relevance and user intent alignment.

• Support PR, branding, and content marketing campaigns: This format is especially effective for product launches, brand storytelling, thought leadership, and expert positioning.

1.2. Native Article placements and display formats

SmartAds Native Articles are distributed across a network of reputable online publishers and appear in positions such as:

• Homepage content feeds

• Category or section article listings

• Related content recommendation areas

• Mid-article or end-of-article placements (depending on publisher layout)

Advertising content is presented as a natural article card, including a thumbnail image, headline, short description, and an advertising disclosure label in accordance with regulations.

II. How to set up Native Article advertising on SmartAds

Advertisers can easily launch Native Article Ads on SmartAds by following these steps:

Step 1: Click the “Add campaign” button

Step 2: Select the “Native Article” format and click “Apply” to set up creatives

Step 3: Name the campaign and select the appropriate objective

Step 4: In the Ads* section, click "Add ad". To change the ad format, click "Change".

Step 5: Enter the destination URL, headline, and description; upload the thumbnail image and select a CTA

Step 6: Choose targeting options that match your target audience

Step 7: Set the campaign budget and bid price

Step 8: Configure UTM tracking (if needed) before submitting the ad

Note: Please ensure sufficient account balance and valid advertising licenses before launching the campaign.

III. Native Article content and design specifications

On SmartAds, Native Articles are displayed as article cards with standardized content structures to ensure consistent visibility across multiple publishers.

Native Article content components:

• Destination URL: Required

• Headline: Maximum 65 characters

• Description: Maximum 95 characters

• Supported display ratios: 448 x 252, 415 x 249, 416 x 312, 414 x 414

• Brand name & logo

• Call to Action (CTA)

• Tracking links: Impression & Click tracker URLs

Content and display guidelines:

• Headlines should feel natural and informative, avoiding excessive clickbait

• Descriptions should focus on content value and spark reader curiosity

• Images must be clear and directly relevant to the article topic

• Limit text overlays within images

• Ensure consistency in brand identity

>>> View additional advertising regulations here.

IV. How to view Native Article advertising performance on SmartAds

Once the ads are live, performance metrics such as impressions and engagement can be monitored on the Campaign Management or Dashboard page.

Here, you can filter by Native Article Ads format and scroll horizontally to view reports. To access detailed results by campaign or creative, click the icon on the toolbar to open the detailed report page.

V. How to optimize Native Article Ads campaigns

To optimize Native Article performance on SmartAds, advertisers should consider the following:

• Define clear objectives and KPIs: Each campaign should align with specific goals such as brand awareness, lead generation, or sales, supported by transparent performance metrics.

• Develop a clear audience profile: Analyze demographics, online behavior, and interests to ensure accurate message delivery.

• Apply multi-layer targeting strategies: Combine interests, keywords, custom audiences, and remarketing to expand reach while maintaining relevance.

• Prioritize informational value: The more useful the content, the higher the likelihood of clicks and deeper engagement. Topic selection should align with publisher context.

• Optimize headlines with an editorial approach: Headlines should resemble journalistic style rather than overt advertising, incorporating verified data when appropriate. Conduct A/B testing to improve CTR and reduce ad fatigue.

• Optimize creatives and maintain brand consistency: Colors, logos, typography, and tone should be unified to enhance brand recall.

• Personalize messaging: Leverage behavioral data (when available) to tailor content for different audience segments.

• Monitor and analyze performance: Continuously track metrics such as impressions, clicks, CTR, and conversions to optimize campaigns.

• Comply with platform policies: Ensure advertising content and data practices meet privacy regulations and display standards.