Top 8 leading official online news websites in Vietnam (2025)

1. VnExpress online newspaper

• Founded: 2001, established by FPT Online Corporation

• Coverage: Comprehensive online news including politics, economy, culture, entertainment, science, technology, sports, health, travel, lifestyle, and law.

• Audience: Managers, business leaders, and investors who require timely economic and financial updates, and value fast, accurate, and highly reliable news.

• Traffic: Approximately 144 million visits (recorded in August 2025, according to Similar Web).

• Website: https://vnexpress.net/

Ranking at the top of Vietnam’s most reputable online news platforms is VnExpress — a news website with a large and loyal readership. After more than 15 years of growth, VnExpress is not only a leading source of digital media and online news in Vietnam, but also one of the country’s premium publishers, offering clean, brand-safe advertising inventory across both PC and mobile environments. By the end of 2024, VnExpress ranked 37th globally among the Top 50 news and media websites by traffic (according to SimilarWeb).

2. VnExpress International

• Founded: 2009, the English-language edition of VnExpress.

• Coverage: Comprehensive online news (politics, economy, culture, entertainment, science, technology, sports, health, travel, lifestyle, and law) published in English.

• Audience: International readers, especially the Vietnamese diaspora worldwide.

• Traffic: Approximately 3 million visits (recorded in August 2025, according to Similar Web).

• Website: https://e.vnexpress.net/

VnExpress International is a top choice for global audiences seeking up-to-date news about Vietnam in English. Beyond delivering official and trustworthy information, this platform also serves as a reliable digital media channel for brands looking to run advertising campaigns targeting international readers.

3. Ngoisao.net Entertainment Portal

• Founded: 2005, operated under VnExpress.

• Coverage: Entertainment, showbiz, fashion, and celebrity lifestyles.

• Audience: Young readers interested in entertainment culture and the lives of Vietnamese celebrities.

• Traffic: Approximately 9.4 million visits (recorded in August 2025, according to Similar Web).

• Website: https://ngoisao.vnexpress.net/

Ngoisao.net is one of the most trusted and popular entertainment news websites in Vietnam. Backed by VnExpress — the country’s leading online newspaper Ngoisao.net enjoys stable readership, fast and reliable showbiz updates, and a distinct positioning in fashion and entertainment culture.

4. Thanh Nien Newspaper

• Founded: 1986 (print edition); digital operations began in 1997 under the Central Committee of the Ho Chi Minh Communist Youth Union.

• Coverage: General news including politics, economy, society, sports, culture, technology, health, automobiles, and more.

• Audience: Young people and readers seeking official and reliable domestic news.

• Traffic: Approximately 27.1 million visits per month (recorded in August 2025, according to Similar Web).

• Website: https://thanhnien.vn/

Thanh Nien is among Vietnam’s long-standing and reputable online newspapers, recognized for accurate and diverse content. With the motto “For the development of Vietnamese youth”, the publication consistently delivers fast, objective, and reliable news while inspiring young audiences to engage in social initiatives, foster creativity, and contribute positively to the community.

5. Tuoi Tre Newspaper

• Founded: First published on September 2, 1975 as a print newspaper, later expanding to digital platforms in 2003.

• Coverage: Multi-sector news including current affairs, economy, society, education, culture, sports, and international news. Notable sections include “Youth,” “Young Generation,” and “Living Beautifully,” tailored for younger audiences.

• Audience: Domestic readers, especially students and dynamic young people interested in current affairs, education, and inspirational stories.

• Traffic: Approximately 51 million visits (recorded in August 2025, according to Similar Web).

• Website: https://tuoitre.vn/

Tuoi Tre Newspaper is one of Vietnam’s most authoritative and widely read news websites. With the guiding principle “Fast – Accurate – In-depth”, Tuoi Tre consistently delivers timely coverage of major domestic and international events. Its youthful, creative storytelling approach — while maintaining objectivity and credibility — makes Tuoi Tre Online not only a news source, but also a hub of inspiration for young readers through positive life stories and meaningful community movements.

6. Dan Tri Newspaper

• Founded: Established in 2005, managed by the Vietnam Association for Promoting Education.

• Coverage: Diverse news ranging from current affairs, economy, law, education, health, lifestyle, and entertainment to in-depth sections on technology and automobiles. Notably, the “Humanitarian” section supports underprivileged communities.

• Audience: Individuals and organizations seeking or supporting charitable initiatives; young readers interested in technology, education, lifestyle, and fast, reliable official news.

• Traffic: Approximately 49.1 million visits (recorded in August 2025, according to Similar Web).

• Website: https://dantri.com.vn/

Dan Tri is one of Vietnam’s largest and most reputable online news websites, attracting millions of readers daily. With a mission to deliver accurate, timely, and valuable information, Dan Tri emphasizes social responsibility through its “Humanitarian” section, serving as a bridge between the community and those in need. Its modern, user-friendly interface is optimized for both desktop and mobile devices.

7. Vietnamnet Newspaper

• Founded: December 19, 1997, under the management of the Ministry of Information and Communications.

• Coverage: A comprehensive online newspaper delivering news on current affairs, economy, culture, entertainment, education, technology, and lifestyle, with in-depth sections such as “Commentary,” “Business Leaders,” and “Start-ups”.

• Audience: Business leaders and investors interested in economic and policy updates, seeking fast, comprehensive news, and in-depth analysis with multi-dimensional perspectives.

• Traffic: Approximately 36.5 million visits (recorded in August 2025, according to Similar Web).

• Website: https://vietnamnet.vn/

Vietnamnet is one of Vietnam’s leading digital news platforms, known for its professional and modern style. With a highly experienced editorial team, the publication regularly delivers sharp analysis and insightful commentary. Its optimized, user-friendly interface ensures a seamless reading experience across devices. Beyond news reporting, Vietnamnet actively runs social communication projects that help raise public awareness.

8. Lao Dong Newspaper

• Founded: Established in 1929, one of Vietnam’s oldest newspapers, under the management of the Vietnam General Confederation of Labour.

• Coverage: Focuses on labor, trade unions, social policies, economy, law, education, and lifestyle. Key sections include “Employment,” “Law,” “Society,” and “Technology”.

• Audience:

  • Workers, employees, and trade union members.

  • Readers interested in welfare policies, labor rights, and employment opportunities.

  • Audiences following economic, social, and legal issues.

• Traffic: Approximately 35 million visits (recorded in August 2025, according to Similar Web).

• Website: https://laodong.vn/

Lao Dong Newspaper is the official voice of the Vietnam General Confederation of Labour, playing a vital role in protecting the legitimate rights and interests of workers. With nearly a century of history, Lao Dong delivers timely and accurate news while offering in-depth analysis on labor, social, and legal issues. The publication also serves as a bridge connecting workers with employment opportunities and promoting awareness of social welfare policies.

What criteria define the credibility of an online newspaper?

To assess whether an online news platform is credible, businesses and readers can consider the following criteria:

• Valid operating licenses

• Accuracy and objectivity of information

• User-friendly interface, high traffic, and fast update speed

• Clear privacy and data protection policies

• Authoritative, in-depth content with transparent sources, minimal clickbait or intrusive advertising, while maintaining active reader engagement and a positive social influence.

Based on these criteria, major names such as VnExpress, Tuoi Tre, Dan Tri, Vietnamnet, 24h… clearly stand out as leading news websites in Vietnam. Notably, these publishers are part of the premium publisher ecosystem of SmartAds — a trusted advertising platform that enables brands to reach the right readers through high-quality, brand-safe digital media environments.

Why advertise within SmartAds’ premium online news ecosystem?

Advertising on reputable online newspapers within the SmartAds ecosystem not only helps businesses access massive reader traffic, but also delivers long-term strategic value:

• Enhanced brand credibility: Appearing on official and trusted news websites strengthens brand recognition and authority. These placements also provide reliable references for PR activities, crisis management, and corporate communications.
• Trusted environments, reduced risk: Content on official news platforms is strictly moderated, ensuring accuracy and objectivity. This minimizes risks associated with misinformation while reinforcing consumer trust.
• Improved SEO and brand visibility: High-authority news websites typically rank well on search engines, allowing brands to:

  • Integrate relevant keywords to increase search visibility.

  • Generate high-quality backlinks, boosting domain authority and SEO performance.

  • Expand brand exposure when articles are shared across social media, reaching thousands of potential readers.

• Brand safety and long-term value: Unlike poorly controlled ad channels, SmartAds’ collaboration with official publishers ensures transparency and sustainable brand-building over time.

>>> How much does it cost to advertise on online newspapers?