I. Introduction to Shopping Ads on the SmartAds platform
Shopping Ads (also known as Product Ads) are a product-focused advertising format that displays items directly across SmartAds’ premium publisher network. Unlike traditional display ads that only feature images or text, Shopping Ads showcase comprehensive product information, including product name, image, price, and brand, all within the ad unit.
With this format, users can quickly explore product details and navigate to the purchase page with a single click, effectively shortening the journey from ad exposure to conversion. This ad format includes two key characteristics:
1.1. Shopping Ads are ideal for conversion-driven and sales-focused campaigns
Shopping Ads on SmartAds are specifically designed to support performance marketing campaigns focused on conversions and revenue growth. This format allows products to appear directly in front of users with real images, pricing, and purchase links, increasing click-through rates (CTR) and driving stronger purchase intent compared to standard display advertising.
Shopping Ads are particularly effective for the following campaign types:
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Conversion Campaign: Maximize conversion rates and encourage users to take immediate purchase actions after viewing the ad.
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E-commerce Campaign: Ideal for e-commerce brands looking to promote individual products or product categories directly to users across publisher websites.
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Affiliate Marketing: Enables affiliates to display products with direct purchase links in a visually engaging way, improving conversion from content to transaction.
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Performance Marketing: Optimize ad performance based on key metrics such as CTR, CPC, and conversion rate—especially effective for product-level performance tracking.
One of the key advantages of Shopping Ads is the ability to present product information directly within the ad interface. When product images, pricing, and brand details are clearly displayed, users are more likely to trust the ad and proceed to the product page. This not only improves traffic quality but also enhances overall conversion performance.
1.2. Displayed in premium placements across publisher websites
Shopping Ads on SmartAds can be distributed across multiple high-visibility placements on publisher websites, depending on each publisher’s layout and the selected media package, including:
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In-comment: Ads appear within the comment section, where users demonstrate high engagement with the content.
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Breakpage: Ads are displayed between content pages, capturing attention during navigation transitions.
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Sponsor Box: Placed within sponsored content areas, suitable for branding campaigns and message delivery.
II. How to set up Shopping Ads on SmartAds
Businesses can launch Shopping Ads on SmartAds by following these steps:
Step 1: Click the “Create Campaign” button
Step 2: Select the “Shopping Ads” format
Step 3: Name your campaign and choose the appropriate objective
Step 4: In the Ad* section, click "Add Ad". To change the ad format, click "Change"
Step 5: In the *Product Setup section, fill in all required fields (marked with a red *) such as product image, URL, product name, and price
Step 6: Click “Add Product” if you have more than 5 products. You can include up to 100 products per creative
Step 7: After completing the *Product Setup, click “Add Ad” to finalize
Step 8: In the *Audience & Targeting Options, select appropriate emotions and targeting settings for your target audience
Step 9: Set your budget and bidding strategy
Note: Ensure your account has sufficient balance and valid advertising permissions before launching the campaign.
III. Shopping Ads content and design specifications
On the SmartAds platform, Shopping Ads are a flexible product advertising format that allows advertisers to use product images or videos combined with pricing and purchase links. This enables users to quickly understand product information and navigate to the product page with a single click. To ensure optimal delivery and proper display across the system, all content and design elements must comply with the following specifications:
3.1. Destination URL
The URL directs users to the product detail or purchase page. It must function properly, match the advertised product, and contain no redirect errors.
3.2. Product name
Maximum length: 65 characters. The name should be clear, concise, and accurately represent the product to improve click-through rates.
3.3. Product image or video
*Product image
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Format: JPG, PNG, WEBP.
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Aspect ratio: 1:1 (square).
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Recommended size: 300 x 300 px.
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Maximum file size: 20MB.
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Images should be high-quality, clearly highlight the product, and avoid excessive text or clutter.
*Product video (if available)
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Format: MP4.
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Recommended ratio: 1:1 (square) or 4:5.
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Recommended duration: 6–15 seconds.
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Maximum file size: 20MB.
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The product should be clearly visible from the first few seconds to capture user attention.
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Content should be concise, easy to understand, and focused on the product’s key benefits.
3.4. SKU (Stock Keeping Unit)
Maximum length: 20 characters. Used to identify products within the system or track advertising performance.
3.5. Product price
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Currency: VND.
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Display the official product price so users can evaluate before visiting the landing page.
3.6. Promotional price (if applicable)
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Applies when the product is on promotion.
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Promotional pricing helps increase appeal and stimulate purchase behavior.
3.7. Brand name and logo
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Brand name: maximum 20 characters.
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Logo format: JPG, PNG.
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Aspect ratio: 1:1.
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Recommended size: 50 x 50 px.
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Maximum file size: 2MB.
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The logo should be clear and recognizable to enhance ad credibility.
3.8. Highlight tag
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A supplementary label used to emphasize product advantages such as Hot Deal, Best Seller, Discount, New Arrival, etc.
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These tags help capture user attention and improve engagement.
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All elements above must be fully prepared and comply with specifications to ensure optimal display and maximize conversion performance.
IV. How to track Shopping Ads performance on SmartAds
Once your ads are live, you can monitor performance through delivery and engagement metrics on the Campaign Management or Dashboard.
Here, you can filter by Shopping Ads format and scroll horizontally to view reports. To analyze campaign or creative-level performance, click the corresponding icon in the action bar to access detailed reports.
V. How to optimize Shopping Ads campaigns
To maximize the effectiveness of Shopping Ads on SmartAds, advertisers should consider the following best practices:
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Use high-quality product images or videos that capture attention instantly: Visuals are the most critical factor influencing whether users click on the ad.
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Keep product names concise and relevant: Avoid overly long or vague names. Focus on the product name plus key selling points.
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Display clear and compelling pricing: Pricing significantly impacts click decisions. Highlight promotional prices to boost CTR.
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Leverage highlight tags (Hot Deal, Discount, Best Seller, New Arrival, etc.): These tags make ads more eye-catching and increase engagement.
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Optimize and align landing pages: The product page should load quickly, match the advertised product, and be mobile-friendly. Ensure consistency in images, pricing, and content between the ad and the landing page to improve trust and conversion rates.
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Run A/B testing across variations: Test different product images, titles, and pricing strategies to identify the best-performing version.
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Track key performance metrics: Monitor impressions, clicks, CTR, CPC, and conversion rate to continuously optimize campaign performance.
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Comply with advertising policies and guidelines: Ensure that visuals, content, and landing pages meet platform standards for stable ad delivery.
