The technology behind SmartAds’ contextual ads
Contextual Ads are a prime example of the synergy between Contextual Intelligence (CI) and Natural Language Processing (NLP). This technology enables the system to comprehensively analyze signals from URLs, categories, headlines, content, hashtags, and keywords to accurately identify the contextual meaning of each article.
As a result, instead of relying on user cookies, SmartAds’ advertising system can now analyze content and reading behavior in real time, precisely at the moment users are engaging with an article. This allows the platform to make optimal ad delivery decisions. This capability forms the foundation for deploying Native Ads—an advertising format that seamlessly blends into editorial content, leveraging contextual signals and reading intent to deliver brand messages in the most natural and relevant way.
Example: When a user is reading an article about “Healthcare & Wellness,” the system will display ads from supplement brands directly within the reading flow, instead of irrelevant promotions—helping users absorb advertising messages in a more organic and non-intrusive manner.
SmartAds – Next-Generation native ads with Premium Publishers
In Vietnam, SmartAds deploys Contextual Ads through Native Ads formats aligned with the IAB Content Taxonomy (IAB-3) standards. More importantly, partnerships with premium publishers such as VnExpress, Tuổi Trẻ, Dân Trí, Thanh Niên, Vietnamnet, and others ensure that brand messages appear in highly trusted editorial environments. This enables advertisers to reach deeply engaged audiences with strong reading intent and high credibility—key factors that not only boost brand visibility but also strengthen long-term brand trust.
>>> Explore our audience-centric advertising solutions designed for Publishers.
Currently, SmartAds offers three standout native advertising formats across its platform:
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Native Article Ads: Ads that appear in the form of editorial-style articles, complete with images and branded content, seamlessly integrated into the news feed of digital publishers. This format allows brands to align naturally with the reader’s content journey.
- Performance Video Ads (Native): Available in two primary formats:
- Standard format: Brand TVCs are displayed seamlessly within the content stream, followed by a static banner after playback to reinforce brand recall and encourage engagement.
- Livestream format: Brands can connect directly with audiences through live sessions, creating real-time, two-way interactions that drive stronger engagement and emotional connection.
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Brand Video Ads: Auto-play video ads displayed outside of video content streams—such as within articles or alongside pages—making them particularly effective for branding campaigns focused on maximizing reach and brand awareness.
>>> Learn how to set up an advertising campaign on SmartAds here.
About SmartAds
SmartAds, formerly known as Eclick, is developed by FPT Online—one of Vietnam’s pioneers in digital technology and media. Through continuous innovation and growth, and with a strong partnership network of leading premium publishers, SmartAds has established itself as a trailblazer in elevating native advertising standards in the Vietnamese market. At the same time, the platform aspires to become a trusted long-term partner for brands on their journey to winning and retaining customers.
If you are looking for an advertising solution that optimizes both brand awareness and performance, don’t hesitate to create an account and experience campaign setup on SmartAds here.
