Common reasons why ads are rejected or delayed during review

I. Common reasons why ads are not approved

1. Images that violate advertising policies

Images are powerful visual elements that capture attention, but they are also among the most common causes of ad rejection during the ad review process:

• Text covers more than 20% of the image area → creates visual clutter and negatively impacts user experience.

>>> How to design ad banners with only 20% text for optimal performance? Learn more here.

• Revealing or suggestive images, including close-up shots of body parts.

• Images that illustrate non-existent features, causing user misunderstanding.

• Using platform logos or brand assets without official authorization.

• Images that are not age-appropriate, offensive, or violate cultural norms and community standards.

• Low-resolution images, poor image manipulation, or exaggerated “before – after” comparisons.

2. False or Misleading Ad Content

• False claims or deceptive content: pricing, promotions, and product features must be accurate. For example, claims like “lose 10kg in 3 days” will be rejected.

• Misleading messaging: designs or copy that cause user confusion, such as:

  • Stating “free” while hidden fees exist in reality.

  • Images that do not accurately represent the actual product or service.

  • Headlines or packaging that easily confuse users with other well-known brands.

3. Substandard Headlines and Descriptions

• Clickbait or exaggerated headlines: phrases like “Shocking,” “Unbelievable,” or “Ultimate” are often flagged as misleading during ad review.

• Generic descriptions that do not match the landing page: ad copy must remain consistent with the content users see after clicking.

Best-practice example:
Headline: XYZ launches premium apartments – refined living in the city center

Description: A project with a prime location, transparent legal status, fully completed and ready for handover.

4. Incorrect Brand Name Usage

• Misspelling the brand name.

• Imitating well-known brands to cause confusion. This is a serious advertising policy violation and often results in immediate ad rejection.

5. Missing Licenses for Regulated Industries

Certain industries are required to submit valid licenses and supporting documents:

• Real Estate: building permits, project legal documentation, etc.

• Education: business licenses, advertising permits, etc.

• Healthcare / Wellness: practice licenses, advertising approvals, etc.

• Food & Beverage: food safety certifications, fire prevention approvals, business licenses, etc.

II. Fast ad approval checklist

You can apply specific numbers, timelines, and USPs (Unique Selling Points) to strengthen credibility. Below is a practical self-checklist for advertisers before submitting ads for review:
- Content compliance:

• Clear headlines with no misleading implications.

• Descriptions aligned with landing page content.

• Honest and accurate information.

• No violations of laws, cultural norms, or community standards.

- Image compliance:

• High quality: sharp visuals, no blur or pixelation, balanced composition.

• Clear usage rights: proper licenses or consent from individuals featured (especially portrait images).

• Relevance: accurately represents the product or service and complies with advertising policy and image guidelines.

- Valid documentation and licensed products for advertising

The ad review process is not designed to create obstacles, but to ensure campaign effectiveness and maintain a transparent, safe advertising ecosystem for both users and brands. Complying with advertising policies from the start not only speeds up ad approval, but also reinforces professionalism and brand credibility.

>>> Discover the key reasons why ads keep running but fail to deliver results.