SmartAds Launches Keyword Targeting – A New Keyword-Based Targeting Feature Across the Digital News Ecosystem

What Is Keyword Targeting?​

Keyword Targeting is a content-based ad targeting mechanism that identifies articles truly discussing a brand, product, or specific topic—ensuring ads appear in the most relevant editorial environments.

However, unlike traditional keyword targeting methods that only detect random keyword occurrences, SmartAds elevates this feature into a next-generation version — Keyword Contextual Targeting. It leverages contextual intelligence to analyze the relationships between keywords, content structure, and the article’s overarching theme. As a result, beyond simply detecting existing keywords, SmartAds ensures that ads appear in the right contextual environment that readers are genuinely interested in.

How Keyword Targeting Works on SmartAds

The SmartAds system automatically analyzes and classifies keywords within an article across two levels:

• Main Keyword: represents the core theme or primary entity that the article consistently focuses on—typically reflecting the main content, product, brand, or sector mentioned throughout.

• Sub Keyword: represents related concepts, products, or contextual elements that appear within the article, allowing the ad targeting scope to expand naturally based on content relevance.

This approach ensures highly accurate ad delivery aligned with both content signals and reader intent—enhancing relevance, increasing attention, and maximizing digital advertising performance.

How to Set Up Keyword Targeting on SmartAds

Brands can easily launch a keyword-based targeting campaign in just a few simple steps:

Step 1: Access the “Audience Options & Targeting” section in the campaign setup.

Step 2: Select the “Keyword” tab.

Step 3: Add main keywords and sub keywords you want to target.

Step 4: Set your campaign budget and bid strategy.

Step 5: Review and submit your campaign.

Key Advantages of Keyword Targeting on SmartAds

Compared to other ad platforms, SmartAds’ keyword-based targeting delivers several distinctive advantages:

• Precision keyword-level distribution: ads appear only in real, professionally curated editorial articles.

• Maximum Brand Safety: SmartAds’ premium inventory spans major publishers such as VnExpress, Dân Trí, Vietnamnet, Thanh Niên, Tuổi Trẻ, ensuring a safe, transparent advertising environment and reducing exposure near harmful or sensitive content.

• High-quality audience data: leveraging reader data from top-tier news publishers, combined with click-fraud filtering technology and optimized viewability-based impression delivery.

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Keyword Targeting marks a major step forward in the SmartAds advertising ecosystem—empowering brands to scale visibility intelligently, appear in the right context, and maximize the long-term value of every campaign. When combined with SmartAds’ diverse ad formats, brands can activate a full-funnel brandformance strategy: boosting awareness while improving conversions within a single, connected communication journey.