Advertising on online newspapers: exploring SmartAds’ publisher partner ecosystem

In Vietnam, the online advertising model through content and advertising distribution networks (Ad Networks) has been formed and strongly developed for more than a decade. Along with the rapid growth of online newspapers, digital content consumption data has become a core foundation that enables advertising not only to deliver broad reach but also to help businesses connect with the right readers, in the right context, and at the right time. So currently, who are the publisher partners within SmartAds’ network?

smartads-publisher

1. Leading general news and online newspaper publishers

This is the core publisher group within the SmartAds ecosystem, featuring top-tier online newspapers in Vietnam with large-scale readership across diverse age groups and professions. Content spans breaking news, business, economics, society, lifestyle, and culture - making it ideal for scalable online advertising and digital marketing campaigns.

​>>> Explore detailed insights into the Top 8 leading online newspapers in Vietnam.

SmartAds online newspaper publisher network in Vietnam (Updated 2026) for digital advertising and ad network expansion
SmartAds online newspaper publisher network in Vietnam (Updated 2026)

2. International and bilingual news publishers

This publisher group targets English-speaking audiences, including expatriates living in Vietnam, industry experts, senior executives, and readers who prefer internationally standardized news formats. It is particularly relevant for global brands and B2B advertisers leveraging digital marketing in Vietnam.

  • Audience Profile: Foreign professionals, senior executives, overseas Vietnamese, FDI enterprises, and multinational organizations.

  • Best For: International brand campaigns, corporate image building, employer branding, and premium B2B communication strategies.

  • Featured Publishers: VnExpress International, Tuổi Trẻ English.

3. Business - Legal - Urban Development and Infrastructure

This group focuses on specialized sections delivering in-depth coverage of business, economic policy, legal updates, infrastructure, and urban development. Readers tend to engage deeply with content and rely heavily on credible, official information sources — making it a high-trust environment for contextual advertising.

4. Family - Women - Health and Consumer Lifestyle

This publisher segment specializes in lifestyle, family life, health care, and consumer-focused content. The audience demonstrates high engagement levels and significantly influences household purchasing decisions — making it a strategic segment for FMCG and consumer brands.

5. Sports - Entertainment - Youth and Trend Media

Delivering content around sports, football, entertainment, and trending topics, this group attracts a young, dynamic audience with high visit frequency and strong engagement - ideal for performance-driven online advertising and brand activation campaigns.

  • Audience Profile: Young audiences, students, sports fans, tech enthusiasts, and entertainment followers.

  • Best For: Technology brands, beverages, fashion, gaming, and e-commerce platforms.

  • Featured Publishers: Thể Thao 247, Bóng Đá Plus, eSportfan, Đọc Nhanh

6. Education - Community - Niche Content Platforms

This SmartAds publisher group supports learning, community engagement, and lifestyle-focused platforms, enabling brands to reach users within highly relevant, low-clutter content environments - an advantage for contextual targeting and ad network optimization.

  • Audience Profile: Students, working professionals, and niche communities.

  • Best For: Education, edtech, community-driven brands, and CSR initiatives.

  • Featured Publishers: Lời Giải Hay, vRace

7. Local News and Regional Media Publishers

SmartAds partners with a wide range of regional newspapers across Vietnam, enabling advertisers to execute geographically targeted campaigns aligned with localized marketing strategies and distribution networks.

  • Audience Profile: Local residents, public officials, SMEs, and readers interested in regional economic, social, and policy updates.

  • Best For: Regional marketing campaigns, real estate developments, retail chains, education institutions, healthcare providers, tourism brands, and community-driven communication programs.

  • Featured Publishers: Báo Nghệ An, Báo Lâm Đồng, Báo Đà Nẵng

How to choose the right online newspaper and optimize your digital advertising campaign?

  • Define your target audience clearly: Start with reader personas - are they interested in business, lifestyle, technology, or entertainment? Selecting the right publisher group and relevant content category prevents wasted impressions and improves campaign performance. Currently, the SmartAds ad network reaches over 57 million monthly active readers in Vietnam.

SmartAds display advertising example on VnExpress within a premium publisher environment
SmartAds display advertising example on VnExpress

  • Select the right category, not just the biggest publisher: A well-placed article within a relevant vertical often delivers stronger results than broad homepage exposure without contextual alignment.

  • Optimize publishing timing: Prioritize peak traffic windows such as early morning, lunchtime, and evening to maximize organic reach and engagement.

  • Integrate multiple ad formats strategically: Combine PR articles such as advertorials (branded or non-branded content) to build trust, alongside display advertising or native ads (image, video, or textlink formats) to accelerate brand visibility, support SEO performance, and strengthen domain authority through high-quality backlinks — driving both short-term conversions and long-term growth.

​>>> How much should you spend per day on online advertising?

  • Measure and optimize based on data: Track impressions, clicks, and time on page, along with post-visit behavior, to continuously refine your publisher list, placements, and budget allocation.

With a diversified publisher network spanning multiple industries and audience segments, SmartAds empowers advertisers to select the most suitable media channels for every campaign objective — from brand awareness to conversion optimization. Appearing within trusted, contextually relevant news environments builds long-term consumer trust and sustainable brand equity. Sign up for a SmartAds account here to experience the platform firsthand.

Latest posts

Petrolimex rebranding and the journey of brand repositioning after 70 years

The energy industry is undergoing significant transformation under the impact of digital transformation, green transition, and changes in consumer behavior. In this context, on February 3, 2026, Petrolimex officially introduced its new brand identity, marking an important milestone in its more than 70-year journey. This is not only a change in visual identity but also a strategic repositioning statement, defining the corporation’s development direction for the next phase.

SmartAds updates: officially launching Sentiment Targeting

In February 2026, SmartAds officially launched the Sentiment Targeting feature. This marks an important expansion within its contextual targeting ecosystem, enabling advertisers not only to appear in the right placements but also to align with readers’ emotional context across news platforms.

The Tết 2026 Brand Growth Playbook: Forecasted insights into Tết 2026 consumer behavior

A market research report on consumer behavior by Silverpush highlights the impact of new U.S. tariffs on Vietnam’s economy and consumer confidence, which declined from 67% to 63%. Total household spending is still projected to reach VND 3.85 quadrillion in 2026. Consumers are expected to continue spending during Tết, but more cautiously, requiring traditional Tết marketing strategies to evolve accordingly.

Advertising on online newspapers: exploring SmartAds’ publisher partner ecosystem

In Vietnam, the online advertising model through content and advertising distribution networks (Ad Networks) has been formed and strongly developed for more than a decade. Along with the rapid growth of online newspapers, digital content consumption data has become a core foundation that enables advertising not only to deliver broad reach but also to help businesses connect with the right readers, in the right context, and at the right time. So currently, who are the publisher partners within SmartAds’ network?

Introduction to advertising metrics in SmartAds Manager

SmartAds provides a comprehensive reporting system that helps advertisers track the performance of their advertising campaigns across online news platforms. Through these metrics, brands can assess the visibility, engagement, cost-effectiveness, and viewer retention of each advertisement.

Top 7 free and paid Spy Native Ads tools for businesses in 2026

In 2026, native ad tracking tools have become crucial tools for advertisers to analyze competitor campaigns, optimize creative content, display placement, and understand market trends. While most powerful tools require payment for full data access, the market still offers free or trial versions of native ad spy tools with limited features, sufficient to meet the basic needs of marketers.

Students behavior report 2025: an analysis of Vietnamese students’ consumer behavior based on Coc Coc data

As living costs rise and digital habits become more pronounced, Vietnamese students are shaping a new consumption pattern: cautious with their budgets, prioritizing essential needs, yet still willing to pay for convenience and meaningful experiences. Data from Coc Coc’s Students Behavior Report 2025 provides concrete insights into spending levels, cost structures, and shopping channels of this highly potential young consumer segment.

5 tools to help you create the ad headlines and descriptions for your brand in 2026

In reality, an effective advertising headline rarely comes from a single idea. Most successful headlines are the result of creating multiple options, continuously testing, and optimizing based on data. However, ideas don't always come continuously. That's why ad headline generators are becoming increasingly indispensable tools for marketers and advertisers. In this article, SmartAds compiles 5 AI-powered ad headline generators that save time, broaden creative perspectives, and optimize campaign performance.

Advertising pricing quotation on the SmartAds system (Valid since 1st of January, 2026)

SmartAds, formerly known as eClick, is an online newspaper advertising platform developed by FPT Online. Through continuous innovation and development, SmartAds has established itself as a pioneer in the advertising industry with a leading network of premium publishers. Below is the latest 2026 price list for SmartAds:

Ready to transform your advertising?

Achieve 3X more conversions with our easy-to-use platform.
  • 200 Advertisers
    are launching campaigns right now
Register to launch campaign
Dina
Online
Dina – SmartAds AI Assistant
Dina is currently here to help you look up advertising regulations and provide general information about the SmartAds platform.
You may be interested in
  • Chat with Supporter
  • Chat with Dina
Shall I help you out?